A Complete Guide To eCommerce Packaging
Are you a budding business person who is planning to make a debut on online platforms? Or if you are a business owner who wants to know about eCommerce packaging and how it affects the business.
Or anyone who wants to know about e-commerce packaging what it is, its types and its importance. Then you are at the right place as in this blog, we will talk about the reasons behind the importance of packaging in E-commerce and its uses in the packaging industry.
We will also talk about all kinds of packaging that are popularly used in packaging our parcels.
If that interests you, stay with us until the end and keep reading!
What is e-commerce packaging?
E-Commerce packaging can be seen on the products that arrive directly to the customer and this is why the product packaging is designed in such a way that will protect it as well as provide a good unboxing experience.
Why is packaging important in e-commerce?
Packaging is an important aspect of E-commerce that affects the way, how a brand will be perceived by the customer and other people.
In this section, we will talk about the reasons that make packaging an important element in eCommerce. Down below, we have a list of reasons that shows its aspects with different things:
Building Brand Recognition
Building brand recognition is an important task, but what is brand recognition? You may ask.
Brand recognition or brand awareness is a term that is used as a parameter by a brand to know if they are reaching their target audience or not.
So how does packaging help with such a crucial task? The answer to this question is through advertising.
Good eCommerce packaging helps with advertising which in turn helps in building brand recognition among its target customer as well as another potential customer.
Making brand image
Another key element of eCommerce packaging is making the brand image, but what is it?
Brand Image is the image or opinion that a potential customer or target customer or people, in general, has about a brand.
A brand needs to have a positive brand image. As people will never buy from a company that has bad feedback or negative opinions around its name.
All these things impact the trust and bonding of customers and a brand or company, this is why we see companies and brands that have various teams and spend a lot of money for a positive brand image.
So does packaging impact a brand’s image? In short, the answer is yes. It does impact a brand’s image in the form of customer experience and feedback.
Let’s take an example for better understanding, suppose there is a brand named ‘ABCTrees’ that claims that its packaging is responsibly resourced.
Hence, it is sustainable packaging but when a customer got their hands on it, they realised that its packaging is not what it claimed to be, which leaves a negative impact on the brand’s name and image.
The first impression is the last, this is a bitter truth in marketing as well as the packaging industry. Where it is considered an extremely important task to leave a positive impact on the customer’s mind.
Packaging plays an essential part in leaving a positive first impression on customers. Especially when you deliver what you promised.
Firstly, let’s talk about the first impression when a company claims to make luxury products but the design and packaging of a product do not look or feel luxurious or high-end.
Now the packaging plays an important role in this, as a customer will touch the packaging of your product, not the product itself.
Even if you have a nice product but bad packaging will ruin all the good efforts made by the brand or company.
Protection from damage
Now, let’s talk about protection, which is the main reason why packaging was invented in the first place.
As compared to retail packaging where the packaging is done for the aesthetic purpose.
In eCommerce packaging, the product is not kept on display but has to travel from the warehouse to the customer’s address while making sure that journey does not damage the product in any way.
What packaging is used in e-commerce?
Now that we know the importance of packaging in E-commerce packaging. We are ready to talk about the different types of packaging solutions that are used in E-commerce.
Let’s discuss these packaging types.3 most popular types of packaging that are used to pack eCommerce products which are written down below:
Corrugated boxes are the most popular type of packaging that is used in the e-commerce industry. Not just that many types of corrugated boxes are available in the market like double-walled or triple walls boxes.
If you want to know more about the different types of boxes then you can refer to this blog which will help you to understand the different types of boxes.
When we talk about packaging boxes, we must also consider the option of customised corrugated boxes which are crucial to an eCommerce business.
Courier bags are getting popular due to their compact and lightweight design. These bags are not just easy to use but also tamperproof which will help to keep the products safe from tampering.
Not just these types of tamper-proof bags useful to people in many ways, but you can read about the uses of tamper-proof courier bags in this blog.
Custom printed tape
Custom printed tape is one of the most affordable ways of getting customized packaging products. As we might have seen whenever we receive an Amazon parcel, it is wrapped up in Amazon tape which has its brand logo.
It is a great way to incorporate the customized elements of your brand into packaging.
To wrap it up
This blog on eCommerce packaging is a complete guide to help the beginner with understanding the basics of eCommerce packaging.
In this blog, we have talked about what eCommerce packaging is, then we headed to talk about its importance and then we talked about the different types of packaging.
That’s all we have to say about E-commerce packaging.
Thank you for reading till the end.
Suman Mandal has been in the packaging industry for a long time. She is passionate about the innovative ways this industry comes up with. Currently, she is writing for To The Packaging about various packaging solutions.