Low-cost packaging materials idea and advantages
Packaging is an important aspect of a business. Good packaging benefits a brand or company in various ways. But who said that good packaging has to be expensive?
Here, we will talk about the different types of economic packaging ideas that will be advantageous for a brand. Not just that we will also talk about the benefits that low-cost packaging will provide you.
Packaging is an integral part of a business. In the early days of packaging its sole purpose was to protect the item inside them but now, it is so much more than that. Packaging these days not only protects the products but also helps with marketing.
Packaging is a great weapon when it is fully utilised by a brand. Good product packaging can help with building brand awareness, and customer loyalty as well as increase the sales of the company. With the help of packaging, we can create an impact which is something that every business and every marketing team is trying to achieve.
Let’s start it.
What are the low-cost packaging ideas for businesses?
In this section, we will talk about packaging ideas that are not only cost-effective but also as effective as highly-priced ones. When we talk about low-cost packaging, we may think of low-quality products which do not have good finishing but when we did we say that low cost has to look cheap. Running a business is not an easy task but it gets tougher when we talk about the financial side of it.
To help you with budget planning, we will talk about the different ways and creative ideas to help with the packaging cost in the following ways :
1. Custom printed tape
Custom printed tape is the best way to make your packing look unique. This is one of the most effective ways to customize your packages. Custom printed tape is a versatile tool. It will not only keep your packages safe as well as a custom packaging tape with logo is great for creating brand awareness.
If you want to add aesthetic or quirky elements to your packaging then you should consider getting quirky graphics on the tape. So that whenever you use the tape, you will add just the right amount of designs on simple corrugated boxes.
2. Custom corrugated boxes
This is the most popular and widely used form of packaging. Corrugated boxes are not only the oldest form of modern packaging but it is still used widely. We can see the companies use different types of boxes but we can totally achieve the packaging that coincides with your brand image.
If you are unable to get expensive packing then you can try different types of printing on the boxes, like offset printing is a cost-effective way to make your boxes customized.
3. Handwritten notes
This is something that only small business owners might be able to pull off but then this will give them an advantage while competing with the other big competitor. When a customer will receive handwritten notes they will feel valued as in this era of mass production.
When a person takes time to write about how important a customer is to them it becomes a memorable experience for your customers.
4. Courier bag
When we talk about the affordable ways to ship our product then courier bags are also a great option. A good tamperproof courier bag is a great choice to transport clothes and other soft and flexible stuff. Courier bags do not just take fewer resources but also take up less space which helps them to save a lot of money in shipping.
Almost all the courier bags are made from good quality plastic which is easily recycled. But if you are still worried about mother nature and sustainability then you can try the courier bags which are made from biodegradable material. There are tamperproof courier bags which are good to keep your products safe.
5. Flexible packaging
Flexible packing is totally the opposite of traditional, rigid packaging. The thing about the flexible packaging is that they are light in weight as well as flexible. Their less weight helps them to make cost-efficient as they take up fewer resources as compared to a rigid package.
These pouches help with storage which also helps with saving costs. And there are many companies that are using biodegradable or recycled material to make those flexible pouches.
6. Using recycled material
We know that in today’s world, we are taking responsibility to keep our environment clean. In order to tackle this problem we have started using recyclable material which is good and important but it is equally important to use recycled material in our use.
Using recycled material is not only cost-saving but also good for the environment. You can mention it on the packaging of your products that say something like “Hey! I am made from recycled material.”
This will help you to get a good brand image as well as positive brand awareness.
Why is the importance of cost-effective packaging?
Till now, we have talked about the methods of cost-effective packaging and now we will talk about the other benefits that we will get from using cost-effective packaging.
Down below, we have a list of cost-effective packaging :
1. Low storage
We have talked about this in the above sections as well when we use cost-effective methods like courier bags or flexible packaging. These methods do not take up as much space as a corrugated box or other things which makes it easy to ship and store.
2. Small business appropriate
The requirements of small businesses are different than mid-sized or big businesses. Instead of using all the money on packing, we can try to save it for other important things as small businesses have fixed budgets.
3. Good for experimental things
If you are sceptical about a new product then you can use cost-effective solutions on their packaging so that when they run a risk of failure you do not have to lose a lot of money.
We have talked about using recycled material to make packaging for your products. Using sustainable things in your packaging will not only help you to gain a good image but you will help Earth from getting more polluted than it already is.
To wrap it up
Now, we are at the end of this article which is about using low-cost packaging material for their products. In this article, we have talked about the different ideas regarding budget-friendly solutions. As well as we have talked about the advantages of using them.
Thank you for reading till the end.
Suman Mandal has been in the packaging industry for a long time. She is passionate about the innovative ways this industry comes up with. Currently, she is writing for To The Packaging about various packaging solutions.